[Webinar] Amazon DSP: 3 strategies to attract new shoppers

Amazon DSP Webinar

3 strategies to attract new shoppers using full-funnel advertising

Tuesday, May 10th

Time: 12 pm ET / 9 am PT

While retail media has been long focused on the bottom of the funnel search, DSP has emerged to give brands more visibility and control over the top of the funnel. This means filling the funnel with new to brand customers, measuring multi-touch attribution to understand the effectiveness of different media types, and reducing customer acquisition costs.

DSP allows you to build your brand and grow incremental sales in a measurable way. The challenge with managing DSP today is that you need cross-silo insights to make budget allocation decisions, in addition to being a manual, time-consuming process, requiring specific know-how to manage. In this webinar, we will address the top 3 strategies to leverage DSP to drive sales.

Top 3 DSP Strategies:

• DSP is not just about awareness; use it to drive conversion
• Move beyond last touch ROAS to multi-touch attribution & LTV
• Sync DSP & Search to attract & convert new to brand customers

Speakers

Himanshu Jain

CommerceIQ

VP, Product

Jessica Haynes

Amazon Ads

Sr Partner Development Manager