🚀 5 steps to drive ecommerce sales using content

Consumer brands today have to be highly strategic about the role product content management plays in their digital shelf growth strategy. They need to have the tech stack in place to continuously monitor, measure, and optimize performance at speed and scale.

We’ve designed a 5-step process to help you level up your product detail pages and drive visibility and sales.

1. Fundamentals for product content excellence
2. How DSA and PIM support product content excellence
3. Enhancing content with automations and generative AI
4. Building a successful retailer search strategy
5. Track, measure and optimize your ecommerce content