👾 CIQ Newsletter | Are You Prime Day Ready?

Newsletter | April 2023

Amazon Prime Day will be in July. Are you ready yet? Take a look the monthly US industry trends, listen as we explain how to boost trade promotions amid inflation on our podcast, discuss best practice in retail media in our Conversation in REM webinar series and read why our DSO platform will revolutionize the CPG industry.

📊 Industry Trends US: Chart of the Month

Each month we highlight the ecommerce retail trends across supply chain, sales and operations, and retail media. This month, we see Ordered Product Sales on Amazon growing slowly YoY as gross unit margins reach new lows. Could a new ecommerce slowdown be in progress?

🚀Amazon Prime Day: 4 things CPGs must get right

Today digital shelf analytics tools provide more information than ever. But the ability to take action on this data has become a bottleneck. It’s why we’re launching CommerceIQ Digital Shelf Optimization (DSO).

🎧 Listen to The Digital Shelf Cast podcast

Brands waste a staggering amount of money on ineffective trade promotions every year.  The episode is an audio version of an article in which we explain how to use strategic revenue management to get the most out of your trade spend and how digital shelf analytics can help.

👨‍🎓 Learn from retail media expert Grant Arnold

Watch Grant Arnold and learn how you can optimize and upgrade your retail media business to thrive in an uncertain market.

👾 How Digital Shelf Optimization is Revolutionizing the CPG Industry

We explain the evolution from digital shelf analytics to digital shelf optimization, what it means for brands and how we’re leading the way with the launch of Digital Shelf Optimization (DSO).

🗺️ Retail Ecommerce News Roundup

• Modern Retail: Meta tests new ad offering in partnership with retail media networks
• Harvard Business Review: How Brand Building and Performance Marketing Can Work Together
• Think w/ Google: New retail research: Ditch the discounts. There are other ways to drive online sales
• Insider Intelligence: 5 recent retail media partnerships and why they matter
• The Japan Times: First real-world study showed generative AI boosted worker productivity by 14%

📲 Let’s talk!

Book a demo and see why global brands trust CommerceIQ to manage and grow their retail ecommerce businesses across Amazon, Walmart, Instacart and 700+ retailers in 43+ countries.