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[📄Report] Beauty Category Retail Ecommerce Industry Trends, Oct 2023
👉 THREE KEY FINDINGS IN BEAUTY CATEGORY
We have published the The State of Retail Ecommerce for Beauty Category, Oct 2023. There are three key findings that stood out to us:
1. Revenue lost due to out of stock has spiked in September, potentially driven by a reduction in inventory on hand in the 5 months preceding September.
2. The category is facing strong tailwinds with growing revenues, ROAS and traffic with stable gross margins.
3. ROAS has improved, likely supported by decreased ad spend and decreased CPCs.