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[📄Report] Electronics Category Retail Ecommerce Industry Trends, Oct 2023
👉 THREE KEY FINDINGS IN ELECTRONICS CATEGORY
We have published the The State of Retail Ecommerce for Electronics Category, Oct 2023. There are three key findings that stood out to us:
1. Revenue lost due to out of stock has spiked in by 1.6x to 2.6x, along with a steady decline of inventory on hand signaling potential supply chain concerns heading into holidays.
2. The category is facing strong headwinds with declining revenue and unit margin %.
3. ROAS has improved, likely supported by decreased ad spend and decreased CPCs.