Diving into Amazon Marketing Cloud: what can I use it for, really?
[📄Report] Grocery Category Retail Ecommerce Industry Trends, Oct 2023
👉 THREE KEY FINDINGS IN GROCERY CATEGORY
We have published the The State of Retail Ecommerce for Grocery Category, Oct 2023. There are three key findings that stood out to us:
1. Revenue lost due to out of stock has spiked in by upwards of 42%, along with a steady decline of inventory on hand signaling potential supply chain concerns heading into Q4.
2. The category is facing strong headwinds with declining revenue and unit margin %.
3. ROAS has started to improved, despite substantial increases in ad spend and decreased CPCs..