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[📄Report] Health & Personal Care Category Retail Ecommerce Industry Trends, Oct 2023
👉 THREE KEY FINDINGS IN HEALTH & PERSONAL CARE CATEGORY
We have published the The State of Retail Ecommerce for Health & Personal Care Category, Oct 2023. There are three key findings that stood out to us:
1. Health & Personal Care is a decreasingly competitive category, driven by a decline in ad spend and slight increase in glance views.
2. These trends are inconsistent with overall retail ecommerce, where ad spend is generally increasing and glance views decreasing.
3. H&PC continue grow much faster year over year as compared to the overall industry (9.9% growth in H&PC ordered revenue vs. 1.8% overall ordered revenue growth in Sept ‘23 vs ‘22 )