📊 Gain an Edge in 2024 with Insights from 2023 (detailed report)

    February 21, 2024

    How do brands maximize sales during peak shopping events such as Prime Day and Black Friday?

    Our latest report analyzes key retail trends from Turkey 11* 2023 to help inform your strategy for 2024.

    Key findings include:

    🏇 It’s more competitive than ever: The first 5 days (T5) of Turkey 11 2023 saw gross margin declines between 6.5% and 12.9% and ROAS declines of $2.70+ vs. 2022

    📈 Topline saw growth vs. 2022: T5 2023 was 10% bigger when measured by ordered revenue vs. 2022. Prime Day 2023 remained the dominant shopping event of the year

    📣 Reliance on Sponsored Products grew: In the 2023 version, brands relied more heavily on Sponsored Products as against other ad types as compared to 2022

    *Amazon extended the traditional ‘Turkey 5’ (Thanksgiving + Black Friday + Cyber Monday) in 2023 to a total of 11 days, calling it ‘Turkey 11’.


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