Diving into Amazon Marketing Cloud: what can I use it for, really?
How can CommerceIQ optimize ad spend for electronics brands?
CommerceIQ offers ad spend optimization capabilities for electronics brands. It allows brands to adjust bids for associated keywords on specific days of the week or during seasonal demand peaks.
Additionally, CommerceIQ enables competitor conquesting, where brands can promote their products in “sponsored products related to this item” when competitors are out of stock.
By collecting market signals and data points, CommerceIQ creates a single source of truth and automatically optimizes advertising spend across high-margin products, capitalizing on competitive brands’ stockouts.